Corporate identity design consultants based in Sydney.
With their head office in Sydney’s CBD, Need brought Percept in as corporate identity design consultants. Realising that the key to success for their new business idea was to have a strong brand in the market place.
Percept designed an approachable, fresh and modern logo that reflected the brand attributes.
This logo design symbolises the way the Need portal works. Employers post their role requirements, recruiters bid for their exclusive work, while Need is the central element that is key to the outcome.
Once the back end was completely functional,corporate identity consultants, Percept, designed the front end of their corporate website to reflect the high end technology used in their product.
Percept built on the branding that we had already established and designed a website that is slick in operation and clear in communication. The website was built using HTML.
Business cards were then designed with clear communication of their new brand and their Sydney CBD head office contact details.
We also graphically represented their ‘10 Step Process’, quickly highlighting how Need works for employers and recruiters new to the concept.