Brand identity and website redesign for specialist town planning consultancy, Planning Ingenuity in Sydney's South.
Planning Ingenuity is a highly skilled specialist town planning consultancy based in Sydney’s South. Percept originally developed their brand in 2010, and has recently redesigned their brand identity, following business growth in both size and reputation. The website redesign was naturally the next project in line, following the success of their new printed marketing collateral.
The name ‘Planning Ingenuity’ means planning cleverly, clever use of resources, space and intelligent business acumen. Inspired by this, Percept created a suite of coloured modular shapes that represent the five main pillars of the business: Rezoning & Strategic Services, Advice & Feasibility, Development, Assessment & Government Projects and Land & Environment Court.
These dynamic elements of the brand identity are showcased in the website redesign which incorporates the progressive, vibrant look and feel of the new brand identity refresh. ‘Shaping futures’ is the driving force behind the website redesign, utilising a modular grid that references the shapes from the branding, creating a sense of energy as it shifts.
The website redesign now makes it easier for users to navigate sections with each represented by a brand shape and associating colour. The refresh successfully elevates the business in the industry and with the website redesign now in place, its presence in both the printed and digital realm, now perfectly align.