Branding / Web Development
Branding and web development for an Australian car hire company. The website by Sydney company Percept, features an online booking system.
Branding & Web Development
Percept were approached by a franchise business owner with plans to breakaway and start a new company in truck and car hire.
Impressed by our full service branding portfolio, they entrusted Percept with creating their new company’s full visual identity, starting with the brand name development, then their logo design. After that came their digital branding and web development, which also required the functionality of an online booking system as the main hub for new business enquiries.
The creative brief was to develop a brand name that was professional and trustworthy with an established feel. We researched, workshopped and presented several options, each with a strong rationale.
Robus Rentals was selected for its meaning and how well it integrated with the tagline; simple, reliable, trusted. The name is also completely ownable, easy to recall and can be read quickly on the side of a car or truck.
As the next task, Percept designed the Robus Rentals logo and tagline. Driven by our research and analysis of the car and truck hire industry, we created a visual identity for the new brand that allows Robus Rentals to stand out in a positive and memorable way.
The branding Percept designed is bold, clean and modern but also has longevity. The icon is representative of a vehicle badge and the brand colours set Robus Rentals apart from their competitors.
Once the visual identity was finalised, we designed the most important tool of their business – the Robus Rentals web development, complete with a complex booking portal.
The web development is fully custom built from its UI and UX to the content management system. Through the website, customers are easily able to book a rental vehicle using the online booking system.
The system sends an email for each booking to the relevant branch as well as a confirmation email to the customer.
The website also features a custom content management system which allows Robus to edit and manage all content areas such as vehicle information, specials and rental rates.
Through careful planning, expert development and meticulous testing the Robus Rentals website provides each branch an easy to manage vehicle booking system and its customers a simple, user-friendly online booking portal experience.