After creating this luxury brand for Grays eCommerce Group, Percept were asked to design their website and EDMs.
As one of Australia’s top online retailers, Grays eCommerce Group engaged Percept to create lifestyle brand Alta Moda, aimed at luxury furniture buyers.
Specialising in hand-crafted Italian lounge suites, Alta Moda required a website design which would act as an online catalogue, enabling users to select the style and colour they desired with the ability to click through to an online auction where they could bid for their selected product.
After creating the brand and designing the printed product catalogue, Percept worked on Alta Moda’s website. Naturally, it made sense for the website design to follow the look and feel of the printed catalogue. As such, a custom solution was devised with the minimalist aesthetic that we’d already established for the brand.
The strategy was to ensure the website had a premium look and a designer feel, that focusses on aspirational photography, so the user would desire the product in their home. Percept conducted a photo shoot, styling six varied scenes, each featuring one of the beautiful lounge suites. We styled each shot with a high-end look in mind, prompting the viewer to imagine how one of these pieces would help transform their living space.
The websites design has ease-of-use in mind, as it serves as an online catalogue where the user would navigate through the range and choose the lounge that meets their taste. The ability to select colour and size is also important, to ensure the customer can easily find just the right option to suit their needs. The website then launches the online auction system, so the customer can then bid for their desired model.
After the website was launched, we also created a series of EDMs to help Alta Moda’s email marketing efforts.