Brand design consultants in Sydney, offering graphic design from product catalogues to point of sale and retail packaging.

Case Study

Redback offer purpose-built tools where each product has a design feature that sets it apart from anything else on the market. These unique selling points are at the heart of the company’s success.

Percept worked closely with the owner of Sydney company Redback as graphic design consultants on the brand packaging and point of sale that support the strengths of each individual product and its presence in a retail environment.

Percept Brand Design were used as design consultants for all their branding, packaging, point of sale, print marketing, catalogue design and website requirements.

In the case of the Maxiknife carton, Percept designed the graphics for the point of sale display. It serves a dual purpose because not only is it the storage and presentation piece which displays the product in the store, it is also the box that it is shipped in.

This stand also fits with elements designed for Redback’s other products and strengthens their brand’s identity and awareness within their target market.

The Maxiknife hang tag and the MaxiS5 backing cards were designed for use when these products are displayed individually in a hanging rack retail environment.

The challenge on the Maxistrike tag design was that the physical shape of the hammer itself made it very hard to attach a backing card and the weight ruled out a hang tag.

We ended up designing a self adhesive label that contained all the necessary information as well as consistently branding it along with the other products that Redback manufacture.

The unique selling point of the Sketch Tape product is that you can actually write your measurements on the measuring tape’s casing, then rub it off when you’re finished.

We created a removable label that visually explains what the product offers the user as well as creating the backing card to give it an in-store presence that allows practical point of sale display.

We then came up with a product catalogue design for the Redback Tools range. It is big, bold and strong, things that appeal to the target audience.

After a successful roll-out of their new brand identity design across all point of sale pieces, Redback asked us to design an impressive website to promote their cutting edge tools.

This web presence acts as an online product catalogue for lead generation which reduces the ground work for their sales staff.