The Challenge

Furniture at Work (FAW) is a new venture from the team at Dezign Interiors.

Dezign are a well-established, experienced furniture and fit-out business. FAW is the retail/consumer arm of Dezign’s existing offer and will be treated as a separate entity.

Sydney creative agency, Percept, were engaged for the new brand design, with a bold and confident tone to communicate that the company specialises in office furniture.

The Solution

Simplicity is key in elevating Furniture at Work, setting them apart from a cluttered crowd.

Percept created a strong logo design, using simple shapes that represent four people coming together across a square table.

To demonstrate the flexibility of the new brand design and the potential for how it will work moving forward, Percept designed how the new look and feel could work across all brand collateral for the company, including stationery, website and vehicle signage.

The new brand design conveys a confident and trustworthy image, providing FAW with the confidence and belief to succeed within a competitive industry.