The Challenge

Brand designers, Percept, were approached for this brand identity project for a charity. The Common Cents Fund (CCF) was founded to invigorate the world of fund raising and challenge traditional methods of donation. The CCF consults with charities to find items critical to assisting their cause, then list these items on their site so donors can in effect purchase these items for the charity.

They engaged Percept, as brand designers, to create a brand identity that showed the core vales and philosophy behind the fund.

The Solution

Brand designers, Percept, followed the custom brand design process on this project. Percept’s brand designers use this process that has been developed over many years and is proven to work.

The brand identity design was developed with a clever use of the double C from Common Cents, to create a unique, simple and flexible icon. A continuous line, signifies the unbroken pathway between the donator and chosen charity.

The icon’s social media application has also been taken into consideration by the brand designers, Percept, as it will be very important in the day-to-day use of this brand identity. Following the logo design, the brand identity design was applied to items such as corporate stationery and a website design for their initial landing page which is in place during the early days while the main website design is being developed.

The client enjoyed working with a design agency full of professional brand designers, such as Percept. They are excited about the potential of their branding and believe that this brand identity design represents them in the ideal way.

If you need the help of expert brand designers, Percept have the experience you need, contact us today.