New branding, corporate brochure and website design for strategic business consultants in Sydney.
Fortitude are business consultants who selectedSydney creative agency, Percept, for their new branding, corporate brochure and website design.
The challenge was to create branding, corporate brochure and website design that encompassed their strategic planning, finance and management, balanced with their custom approach to each customers’ business as their consultants.
We approached this branding, corporate brochure and website design project, wanting to create an image that was ownable and also represented the core values of Fortitude Business Consulting, which are based on solid relationships and partnerships with their clients as their trusted consultants.
A strong icon made of two F’s represents the company and their clients, the negative space represents Fortitude’s creative problem solving and progressive approach. Clean typography completes the bold logo design which has a corporate and professional feel which is important for consultants.