New branding for strategic business consultants.

Case Study

The Challenge

Fortitude are business consultants who selected Percept to design their new branding. The challenge was to create a brand identity that encompassed their strategic planning, finance and management consulting, balanced with their custom approach to each customers’ business.

The Solution

We designed new branding that was ownable and it also represents the core values of Fortitude Business Consulting, which are based on solid relationships and partnerships with their clients.

A strong icon made of two F’s represents the company and their clients, the negative space represents Fortitude’s creative problem solving and progressive approach. Clean typography completes the bold logo design which has a corporate and professional feel which is important for consultants.

The branding was then developed further and rolled out to a range of internal and external corporate collateral, including; company stationery, corporate brochure and their website.