At Percept, creative agency Sydney, we believe that catalogue design is very powerful as a marketing communications tool whether it’s in print or digital form. As well-established professionals for product catalogue design Sydney, Percept is aware that the most effective catalogue designers are those with highly visual, and in most cases aspirational, creative solutions. Good catalogue design should position the branding appropriately within the market as a personality that stands-out among its competitors for all the right reasons. That is why it is important to work with an experienced creative agency, such as Percept, with catalogue design expertise.

There is a specialised art to product catalogue design, especially in layout, that allows the user to find all the information required to make a purchase decision with minimal effort. Because price, look, range, size, quality and performance should all be conveyed quickly and clearly with by a good communication design agency. Branding design that connects and a strong call to action on how to purchase is also important in achieving conversion to sales. Percept is a creative agency Sydney, with a wealth of experience in catalogue design, which helps us deliver creative outcomes that are good for business. We do this as catalogue designers on a case by case basis, depending on the target audience, so it feels natural for the user to engage with during their process of selecting the brand and product that appeals most to them.

As with any good piece of communication design, a product catalogue design should project your brand as being at the forefront of its industry. Your creative agency  or design studio should be able to evoke feelings of desire for your product, increasing its perceived value as a result. The finished catalogue design should be worthy of your investment in a creative agency Sydney such as Percept, and hence position the brand as the quality choice above all competitors in the market.

In most cases these days, a printed catalogue design now exists alongside an electronic version of the same in PDF format or a website design that includes an online catalogue. Printed product catalogues are still key in a customer’s journey. A tactile product brochure design that can be engaged with will really help a consumer identify with a particular brand and fall in love with its products.

At Percept, the creative agency, we feel that good product catalogue design should be a considered piece of communication design, showcasing the offering and strategic branding in a way that best connects with the target market. Effective catalogue design must ultimately exist to drive customers to your website design or prompt them to go in-store to make the purchase.

If you would like to work with the brand designers at Percept, creative agency Sydney, for product catalogue design, just contact us to get the ball rolling. We would welcome the chance to discuss your project.