Redback Tools

Brand Design Consultants

Sydney packaging design agency, Percept, are brand design consultants, offering graphic design from product catalogue design, to point of sale display and retail packaging design.

Case Study

Brand Design Consultants / Retail Packaging Design / Point of Sale Display

Redback Tools offer purpose-built tools where each product has a design feature that sets it apart from anything else on the market. These unique selling points are at the heart of the company’s success. Packaging design agency, Percept, worked closely with the owner of Sydney company Redback as graphic design and brand design consultants on the retail packaging design and point of sale display that support the strengths of each individual product and its presence in a retail environment.

Sydney packaging design agency, Percept Brand Design were used as brand design consultants for all their branding, packaging design, point of sale display, printed marketing communications, catalogue design and website design requirements.

In the case of the Maxiknife carton, Percept designed the graphics for the point of sale display. It serves a dual purpose because not only is it the storage and presentation piece which displays the product in the store, it is also the box that it is shipped in.

This point of sale display also fits with the graphic design elements for Redback’s other products and strengthens their branding and awareness within their target market.

The Maxiknife hang tag and the MaxiS5 backing cards were designed for use when these products are displayed individually in a hanging rack retail environment.

The challenge for Sydney packaging design agency, Percept, as brand design consultsnts, on the Maxistrike tag design was that the physical shape of the hammer itself. This made it very hard to attach a backing card and the weight ruled out a hang tag.

We ended up designing a self adhesive label that contained all the necessary information as well as consistently branding it along with the other products that Redback manufacture.

The unique selling point of the Sketch Tape product is that you can actually write your measurements on the measuring tape’s casing, then rub it off when you’re finished.

We created a removable label that visually explains what the product offers the user as well as creating the backing card to give it an in-store presence that allows practical point of sale display.

As full service brand design consultants, Percept, then came up with a product catalogue design for the Redback Tools range. It is big, bold and strong, things that appeal to the target audience.

After brand design consultants, Percept, successfully rolled-out of their new image across all point of sale display and retail packaging design pieces, Redback asked us to develop an impressive website design to promote their cutting edge tools. This website design created a presence that acts as an online product catalogue for lead generation which reduces the ground work for their sales staff.


PERCEPT – Brand Design Consultants

Sydney Packaging Design Agency

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Call + 61 2 9544 3200


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