Selected from branding agencies in Sydney, Percept create a corporate identity system and communication design style for Enware Australia.
They wanted branding agencies, in this case Percept, to design a system that would provide a cohesive corporate identity look and feel across all brands within their stable, and be used consistently on all marketing communications.
The new corporate identity and marketing communications design was to create a fresh presence in the industry. Whatever Percept – branding agencies created, would continue to provide their customers and employees with trust and security, reinforcing that Enware are global leaders. They manufacture quality Australian made products and provide design driven solutions that enhance the safety and performance of the built environment.
Enware already had a corporate logo design in place, as well as a variety of logo designs for their other brands such as Franke, SafeEquip and CareDesign. They all sat under the overall Enware brand umbrella. This corporate identity design brief asked for Percept to assess the brand architecture as well as tying all their marketing communications together with a systematic approach to all communication design.
One of the best branding agencies in Sydney, Percept worked with the team at Enware to refine and improve the design of their corporate identity system. It was important to apply it to a communication design style that works consistently across all of their printed and digital marketing communications.
They also had an opportunity where their existing customers for one brand could be prompted to the fact that they also produced products for associated uses under their other brand names. So part of our job was to visually tie everything together to increase the potential of cross-selling to Enware’s existing customer base.
The solution features a colour palette built from the existing individual brands combined with common graphic treatments which stem from and are ownable by the Enware mother-brand.
Once selected from Sydney branding agencies, Percept, incorporated the 4 fresh colours from the original logo design into the corporate identity system. This created a strong brand presence which pertains to specialist plumbing solutions as well as highlighting and referencing stainless steel washroom systems, environmental health and safety and adaptable work and living solutions across all digital and print communication design.
We created the Enware droplet system as a supporting device to be dynamic and fluid across the corporate identity system. Whether generated by Percept or other branding agencies, they can be utilised in various ways. They are effective communication design assets, used either on their own to display images or to highlight copy, or in a group to display a single minded proposition or brand values.
Consistent type treatments and layouts are used to easily communicate product information so the potential customer can quickly and clearly obtain the specifications that they require.
The graphic design application of this corporate identity system has been rolled out to print communication design pieces such as product catalogues design, brochure design, advertising, signage and corporate stationery, as well as digital design properties like website design and digital design assets.
A brand style guide has also been developed to ensure the corporate identity system and print communication design will work for the company into the future as they roll-out further collateral. This means consistency from branding agencies like Percept, their in-house design studio or any third party creative services providers.