Percept is a design agency in Sydney. A fully integrated design agency offering creative services for all your graphic design and brand design needs. We are a design agency that offers branding, packaging design, website design, and graphic design for printed marketing communications and digital design campaigns – all from our design studio in Sydney.

Percept has been a successful design agency since 1997. As a leading design agency, we have delivered creative solutions for thousands of happy clients during that time. Our design agency has a wide range of skills that can be seen in our broad portfolio shown throughout this website, so you can get a good feel for the standard of our work.

Graphic design can be described as visual communication design, through the combined use of brand identity, illustrations, photography, typography (letters and text), icons, imagery, and colours. This communication design puts across ideas, messages, and feelings that essentially say something to the audience. Percept is a design agency that plays the role of coming up with the concept and creative execution for this visual communication design.

In a world where visual communication has become normal, a design agency, such as Percept, plays a great role in defining, distilling and delivering the desired branding and messaging in the most appropriate way. An effective design agency has become far more than a graphic design agency that just produces good-looking brochures and flyers. A top design agency is now a team of communication design experts, where their branding and communication design is much more well-considered.

Percept ranks among the top design agencies in Sydney, Australia, because of our focus on effective graphic design work. Our team realises that you know your business and the industry you operate in better than anyone else, but strategic branding and communication design are probably not your forte. Design agencies possess this expertise, and top design agencies, such as Percept, specialise in helping you through the process with the goal of achieving the best outcome for your business.

Percept and similar design agencies will follow a strategic design process that extracts key information from you, through a series of questions. Whether it’s a brand identity, packaging design, brand communications or website design project, we get to know you and tap into your knowledge, in order to find out how we can best help your company do better business. Design agencies like Percept, with this approach, achieve better outcomes than design agencies that deliver only what a client has requested. 

Percept is a design agency in Sydney, Australia, that works with businesses of all sizes across a wide variety of industry sectors. As a design agency, we are known as an integrated creative agency, meaning we’re an all-in-one solution for your branding agency, design agency and creative agency needs.

Percept is ranked as a top 10 design agency Sydney, and our professional services include;

1. Branding

Percept is a branding agency in Sydney, Australia. Branding is a specialist discipline and a long-term investment that enables your business to grow trust and loyalty with its customers. If branding is done well, it will improve your sales too.

When assessing rebranding agencies, make sure they can walk the walk. Good branding provides instant recognition, but more importantly, builds a persona that accurately represents a company and makes an emotional connection with its target audience. Investing in branding services from a reputable branding agency such as Percept, will deliver a good return on your initial outlay for many years to come.

Percept’s strategic branding services include;

• Branding strategy
• Brand naming
• Logo design
• Brand identity
• Brand guidelines

2. Communication Design

Percept is highly experienced in communication design. We help crystallise the best message to deliver to your desired target audience, then develop communication design in the form of brand communications or marketing communications to tell that story in a way that will best resonate with your market.

Our creative communication design is always approached with your goals in mind from a business perspective; promoting brand trust, pushing product, or reputation management, as just a few examples among other goals and objectives.

Deliverables for communication design by Percept include;

• Branding
• Advertising
• Brochure design
• Catalogue design
• Annual report design
• Infographic design
• Creative copywriting
• Art direction & photography

Percept is a Sydney design agency. Our team approaches every creative project in a structured way. This helps keep everything on track and guides our design process based on each client’s unique needs.

Whether a client was searching ‘Sydney design agency’ for branding, packaging design, visual communication or digital design, all projects are run in the same way. So if you need a Sydney design agency, Percept, will work through set stages and questions to guide the process and ensure everyone’s expectations are clear. For instance;

What do we need from you, the client?

At the beginning of the project, Percept, design agency Sydney, will walk you through our briefing process. This set of questions helps us understand the problem that requires a solution and what your objectives and ideal outcomes are. Basically, it’s where you tell us what you think needs to be done, but more importantly the results you want to see once everything is completed. In the initial discussion, you tell us what you aim to achieve. Is it increased sales? A total rebrand? A website redesign? An ad campaign for the launch of a new product? From this point, we will elaborate and ultimately deduce the project’s brief. Percept, a Sydney design agency, can then scope exactly what is involved in the project and provide you with a detailed project proposal outlining all deliverables and the cost involved. If you are happy to proceed with the rebrand, packaging design, or whatever the project, Percept, design agency Sydney, will then begin work according to what is outlined in the project proposal regarding what is to be done, the required input by each party involved as well as a break-down of timings and budget.

Who is involved?

When you work with a design agency such as Percept, there are many people involved in the process. This includes individuals within our design agency as well as anyone with input from your organisation. From the start, it is important to clarify who are the key decision-makers at your end. It is ideal that all these stakeholders are involved at the beginning and at all key stages of the project to ensure everyone is fully informed of what is being done and why, and this will help approval stages run smoothly. The answer to this question enables a more efficient flow of information between our team at Percept – Design Agency Sydney, and you, the client. We’ll need you to select a project leader with the appropriate decision-making authority. Percept will provide the project lead in our design agency in the form of your dedicated Account Director. They will be the main contact person for the rebrand, brand naming, brand identity, marketing communications, website design or packaging design project. Establishing this channel of communication is essential for clarity when it comes to feedback, project scope changes, and any queries regarding timelines and the budget.

Often voted among the top design agencies in Sydney, Percept prides itself on creating positive change for its clients.

As a design agency that has been in the industry since 1997, Percept is one of the longest-standing design agencies in Australia. This depth of experience allows us to make confident decisions because we know what will work and what won’t in a business sense. Over the years we have seen design agencies come and go. Percept is one of only a few design agencies that have stood the test of time, which must indicate that we are doing something right.

During our time we have not become stale, instead, we have grown and continue to refresh ourselves to remain on the forefront in today’s world. We build on our solid skill-base, rejuvenate our team and push ourselves to produce better and more effective brand identity, brand communication and digital design work year to year. Because of these evolutions, Percept is considered to be one of the leading design agencies in Sydney to this day.