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Percept are professional packaging designers in Sydney.
We create packaging design that attracts consumers to choose one brand over another.


Just like books and their covers, products get judged by their packaging design.

At a glance, the pack of a product must communicate many things in an effort to represent its contents and make a better connection than the competition.

Although it’s what’s inside that counts, potential customers won’t try a new brand unless the packaging design has appeal and achieves cut-through.

It should deliver concise messaging and give off the right impressions if it is to gain the attention and desire of the audience.


How a product is perceived at point of sale is highly influential in any shopping decision.

Our job is to shape perceptions in a customers’ mind, attracting them to make a purchase.


It takes a specialist skill set to design effective packaging.

If you want results, it is important that you partner with professional packaging designers who can be trusted to deliver.

The main benefit of working with Percept is the expertise we’ve gained over the past two decades.

Our track record spans over 1000 diverse packaging projects, giving us a depth of experience you will not find anywhere else.

As one of Sydney’s leading agencies, companies partner with Percept for professional packaging design that will increase their product sales.

Our creative team work closely with these companies to define their positioning and develop on-pack brand solutions that improve their performance at the point of purchase.


Percept are passionate about custom packaging design, so we don’t have a set style, nor do we follow trends.

Each outcome is a strategic response to a brief, addressing the specific criteria for that unique situation.

Our creative solution is always custom made and does not conform.

This results in bespoke packaging design and label design that is ownable for our client’s brand, standing out for reasons of substance.


We are experts in branding, which means we can provide a holistic brand and packaging design service of the highest quality.

Percept will help you from the very start, advising on brand strategy and positioning. If required, we can also develop the name, logo and identity for your brand.

This is all part of our unique offering, ensuring that the creative outcome that Percept provide is as comprehensive and compelling as possible.


The aim for any product is to stand out in the line-up of its competitors as the most attractive option.

Percept achieve product differentiation by researching the category and leveraging our client’s positive attributes.

Once we’ve developed a full understanding of the market landscape, we deliver creative solutions that have on-shelf impact, standing out as a more appealing choice for the buyer.


With just seconds to make an impression and inform the customer how good a product is, clear and succinct communication is key.

Optimising the information hierarchy is important in delivering the best messages quickly.

Percept also know which category conventions are to be adhered to for most effective results in assisting the consumer in their decision.


Beyond the creative side of brand packaging design, Percept is an agency that provides the complete service in-house.

We roll-out the artwork for all products across your range, ensuring the integrity of the design remains consistent.

We set up and supply high quality finished artwork so it is print ready. Also, if your job calls for specialist pre-press work, we can handle that too.

As your packaging designers, we can work with your chosen print provider or we’re happy to manage that part of the process for you if it makes life easier.


Percept are honoured to be award-winning packaging designers, having won a Shelf Shout Award and a Pack Refresh runner-up from PKN.

We have won a medal in the Printing Industry Craftsmanship Awards for Wine Label Design as well.

As professional packaging designers, our work has also been featured in Packaging News Magazine, Packaging Of The World, Labels PlusDesktop, Inside FMCG and The Dieline.



Since launching in Sydney nearly 20 years ago, Percept have been food packaging specialists for many of Australia’s well known foodservice and retail brands.

With vast experience in FMCG, we’ve covered everything from fresh food to fast food. Working on confectionery and snack foods one week, then on health foods the next.


The beverage industry has kept us busy with many wine label design projects as well as other alcohol products like beer, spirits and liquor.

We’ve also enjoyed working on a wide assortment of non-alcoholic drink projects including tea, juice and water.

Health and Beauty

From everyday personal care items, through to more exclusive luxury products, Percept have a strong history in the beauty category. Creating boutique brands and desirable packs for skin care, hair care, makeup and cosmetics.

We’re also well versed in the health sector, experienced in everything from medical products through to vitamins.

General Product Packaging Designers

Because we’ve been professional packaging designers in Sydney, Australia, for so long now, we have a background in most product categories and the list is getting longer all the time.

Examples include baby and children’s products, petcare and recreation, toys and sporting goods, fashion and accessories, clothing and apparel, entertainment and technology, electronics and appliances, homeware and cookware, household and gardening, tools and hardware, automotive and industrial, as well as chemicals and cleaning.

If you have a brief of any kind, whether it’s a new product or a redesign, please contact us, we’d certainly be happy to discuss it with you!



Packaging Design Sydney

Call: + 61 2 9544 3200

Email: info@percept.com.au

Form: request a quote


Dealing with Percept is easy as they are true professionals. The process flows smoothly and quickly to a gratifying outcome.
Our new packaging design has given us the opportunity to grow our sales beyond 20% annually.

Frank Anggadi – Gold Medal Snacks.