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Professional packaging designers in Sydney.
Percept creates packaging design that attracts consumers to choose one brand over another.
Packaging designers will tell you that just like books and their covers, products get judged by their packaging design.
At a glance, the pack of a product must communicate effectively in an effort to represent its value proposition and make a better connection with the consumer than its competitors.
Although it’s what’s inside that counts, potential customers won’t try a new brand unless the packaging design has appeal and achieves cut-through. Percept believes that packaging design should deliver concise messaging and give off the right impressions in order to gain the attention and desire of the audience.
PERCEPTIONS ARE EVERYTHING
How a product is perceived at point of sale is highly influential in any shopping decision.
Our job as packaging designers is to shape perceptions in a customers’ mind, attracting them to purchase one brand over another.
PROFESSIONAL PACKAGING DESIGN SYDNEY
It takes a specialist skill-set to design effective packaging. If you want real results, it is important that you partner with professional packaging designers who can be trusted to deliver.
The main benefit of working with Percept in Sydney, is the packaging design expertise we’ve gained over the past two decades.
Our track record spans over 1000 diverse packaging design projects, giving us a depth of experience you will not find anywhere else.
As a leading packaging design agency in Sydney, companies partner with Percept for professional packaging design that will increase their product sales.
Our creative team work closely with these companies to define their positioning and develop on-pack brand solutions that improve their performance at the point of purchase.
BESPOKE AND CUSTOM SOLUTIONS
Percept is passionate about custom packaging design, so we don’t have a set style, nor do we follow trends.
Each outcome is a strategic response to a creative brief. We address the specific criteria for that unique situation so the best connection with the target audience is achieved.
Our creative solution is always custom made and does not conform. This results in bespoke packaging design and label design that is ownable for our clients’ brands, standing out for reasons of substance.
PACKAGING DESIGNERS WHO KNOW BRAND
We are experts in branding, which means we can provide a holistic brand and packaging design service of the highest quality.
As professional packaging designers, Percept help you from the very beginning, advising on brand strategy and positioning.
The aim for any product is to stand out in the line-up of its competitors as the most attractive option.
Percept achieves product differentiation by researching the category and leveraging our clients’ positive attributes.
Once we’ve developed a full understanding of the market landscape, we deliver creative packaging design solutions that have on-shelf impact, standing out as the most appealing choice for the buyer.
THE ART OF COMMUNICATION
With just seconds to make a positive impression and inform the customer how good a product is, clear and succinct communication is key.
Optimising the information hierarchy is important in delivering the best messages quickly.
Percept’s experience also allows us to know which category conventions are to be adhered to for most effective results in assisting the consumer in their decision.
TOTAL PACKAGING DESIGN SOLUTIONS
Beyond the creative side of things, Percept is a brand packaging design agency that provides the complete service in-house.
We roll-out the artwork for all products across your range, ensuring the integrity of the design remains consistent.
Percept set up and supply high quality finished artwork so it is entirely print ready. Also, if your job calls for specialist pre-press work, we can handle that too.
As your packaging designers in Sydney, we can work with your chosen print provider regardless of where in the world they’re located.
Alternatively, we’re happy to manage that part of the process for you if it makes your life easier.
AN AWARD WINNING PACKAGING DESIGN AGENCY
PACKAGING DESIGNERS WITH SPECIALIST EXPERTISE
Since launching in Sydney 20 years ago, Percept has been food packaging specialists for many of Australia’s well known foodservice and retail brands.
With vast experience in FMCG, we’ve covered everything from fresh food to fast food. Working on confectionery and snack foods one week, then on health foods the next.
The beverage industry has kept us busy with many wine label design projects as well as other alcohol products such as beer, spirits and liquor.
We’ve also enjoyed working on a wide assortment of non-alcoholic drink projects including tea, juice and water.
Health and Beauty
From everyday personal care items, through to more exclusive luxury products, Percept has a strong history in the beauty category. Creating boutique brands and desirable packs for skin care, hair care, makeup and cosmetics.
We’re also well versed in the health sector, experienced in everything from medical products through to vitamins.
General Product Packaging Designers
Because we’ve been professional packaging designers in Sydney, Australia, for so long now, we have a background in most product categories and the list is getting longer all the time.
Examples include baby and children’s products, petcare and recreation, toys and sporting goods, fashion and accessories, clothing and apparel, entertainment and technology, electronics and appliances, homeware and cookware, household and gardening, tools and hardware, automotive and industrial, as well as chemicals and cleaning.
If you have a consumer goods packaging design brief of any kind, whether it’s a new product or a redesign, please contact us, we’d certainly be happy to discuss it with you.
WHAT THEY SAY
We have found the team at Percept very approachable and consider our relationship to be a working partnership.
They have taken on packaging briefs, with short deadlines on some occasions, and always delivered solid thinking and results.
Tanya Wojcik – Coopers Brewery.