Connecting the dots with a new brand identity design for corporate training and development centre in Sydney, Konnect Learning.

Case Study

The Challenge

Konnect Learning is a corporate training and development centre in Sydney whose range of products offered in 7+ industries, under training and conferences, have quickly gained a reputation for high-quality, relevant and well researched content.

They approached Percept to create a new brand identity design as they realised there was good market awareness of the events and training offered, but no real awareness of Konnect Learning as the facilitators. This new brand identity design needed to establish Konnect as being at the forefront of learning and researched training, providing them with a strong presence in a rather traditional category.

The Solution

Percept created a modern crest icon that represents Konnect Learning as a place of learning that is up-to-date on current market trends. Utilising connected shapes that have been created around the letters K and L, the elements within the crest reflect the multiple aspects within the company and are a nod to networking.

A mono colour palette is paired with gold to establish a contemporary and trustworthy brand identity design. This is then combined with bold, contemporary typography to form the new brand identity that conveys a feeling of industry confidence that’s in-tune with today’s training requirements.

As part of the project, Percept created an engaging new website design using a dynamic search filter that helps customers find relevant events within the page. Navigation is streamlined and minimal, allowing the content to be the hero.

The brand identity design as a whole, is bold, with a strong presence that allows them to stand out and connect with potential customers.